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The celebrity status of Bollywood actors is influenced by more than just their films; their presence in advertisements also plays a significant role. The TAM AdEx Celebrity Endorsement Report for January to June 2024 highlights the top 10 visible endorsers on television.
Akshay Kumar leads the rankings as the most visible star in TV ads, averaging 22 hours of visibility per day. Shah Rukh Khan follows closely with 20 hours per day, both holding a 5% share of total ads. Amitabh Bachchan ranks next with 16 hours of visibility.
Notably, TV actress Rupali Ganguly is also on the top 10 list of these big brand endorsers. The list also includes other prominent actors such as Ranbir Kapoor, Alia Bhatt, Sara Ali Khan, and Kiara Advani. Additionally, former Indian cricket captain Mahendra Singh Dhoni remains a top endorser, outpacing several Bollywood stars even after he retires from cricket.
