Posted on February 17, 2020 at 10:31 am

Featured Indian TV

Kahaan Hum Kahaan Tum fans create an uproar on social media!

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Star Plus’s popular show Kahaan Hum Kahaan Tum is slated to going off-air on the 14th March 2020. Whilst one would assume that the fandom is currently mourning, do not be mistaken as there has been an uproar on social media.

Fans trend with #ExtendKHKT

Fans of the show have been trending continuously for three consecutive days since the news was announced. Yesterday in particular (Sunday 17th February), the fans trended using #ExtendKHKT on Twitter with an unprecedented 100,000+ tweets within 4 hours. Star Plus must not take this lightly as fans urge them to reconsider their decision. Here are the detailed statistics for yesterday’s trend:

Timeline of trend milestones (IST):

19:00 – Fans begin trending using #ExtendKHKT

19:30 – 20K tweets

20:00 – 30K+ tweets

21:00 – 60K+ tweets

21:45 – 75K+ tweets

22:00 – 82K+ tweets

22:45 – 100K+ tweets

The trending doesn’t stop here!

Fans did not stop trending once they hit the 100K mark, in fact they continued trending overnight totalling to more than 150K tweets. Not only have fans across India participated in the trend, but there are countless international fans taking part from cities including New York, London, Toronto and countries including Germany, Nepal, Malaysia. This highlights that Kahaan Hum Kahaan Tum has a strong digital traction, global presence and that Star Plus must re-evaluate its decision to end the show abruptly. The digital traction solidifies that the show is a highly lucrative property hence they must consider the losses they will face if they proceed with the closure.

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PS – Today, fans have begun trending using the hashtag #DontEndKHKT once again proving their sheer dedication for the show.

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