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Marflix’s Jewel Thief Dazzles Mumbai with Stunning Sea Link Light Show
Marflix’s Jewel Thief Dazzles Mumbai with Stunning Sea Link Light Show
In an unprecedented marketing spectacle, Netflix’s latest release, Marflix Pictures’ Jewel Thief – The Heist Begins, has transformed the iconic Bandra-Worli Sea Link into a breathtaking showcase of light and color. The promotional campaign kicked off with a gigantic diamond paraded through the streets of Mumbai, perfectly setting the stage for the film’s heist narrative.
The highlight of this campaign was an extraordinary light show that illuminated the Sea Link, captivating the eyes of thousands of commuters. Featuring striking visuals of the film’s stars—Saif Ali Khan, Jaideep Ahlawat, and Nikita Dutta—the display turned the architectural marvel into a vibrant canvas of cinematic imagery, instantly becoming a city-wide talking point.
By selecting this landmark, a symbol of modern Mumbai, Marflix secured prime visibility while aligning the contemporary thriller with an icon of urban sophistication. Notably, a significant portion of Jewel Thief was filmed in Mumbai, alongside scenes from Budapest and Istanbul, enhancing its international appeal. This spectacular marketing endeavor has not only drawn attention to the film but also showcased Mumbai’s dynamic urban landscape.
While Jewel Thief made quite the buzz even before its release with its gripping trailer and its song Jaadu making it to top streaming charts, the film that released online on April 25, has received rave reviews on how it is an out and out entertainer. Jewel Thief, which has also clinched the #1 spot on Netflix India’s top 10 watch list, has especially received positive praise for its premium quality of cinematography and its larger-than-life scale of filmmaking.
