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“Banita brings in that energy of a modern self-assured woman, fearless in her skin and unapologetic in her being.
Having loved that about her personality, we felt that her ambassadorship was perfect to introduce our new androgynous handhelds,” voice the sister co-founders of Outhouse, Kaabia and Sasha.
Speaking on her appointment as the ambassador, the actor expresses, “I have always been enamoured by the Outhouse vibe – the audaciousness and the unwavering confidence they exude as a brand. It feels powerful to be the face of this new-age campaign that blends grunge with glamour.”
The campaign is shot against the brand’s iconography on an energetic red latex backdrop making a promiscuous statement.
The vision was to bring together Banita and Outhouse’s synergies celebrating the powerful and sexy persona of the OH Woman.
The visual team was the force of creativity, whose ideation was captured by celebrity photographer Sasha Jairam and disruptively styled by Mohit Rai.
Flawless skin and hair by celebrity make up artist Savleen Manchanda and Marce Pedro. Labelled as ‘Quarter to XII’ the celebratory campaign further displays the nano statement in Promiscuous Red and Icy Blue (as seen on the ambassador). It is alongside a camaraderie of Kelly Green, Posh Pink, Siren Black, and the iconic Silver and Gold Rush. Each cult bag is handcrafted with over two thousand crystals enveloping its unique silhouette,
entwined top handle, and central OH V monogram. Beneath the mesh,
discover a vegan leather bag sized perfectly for all evening essentials.
While the Gold Rush and Silver Furbies are available at all Outhouse Boutiques, the new cult launches on November 15, this year.
