Posted on August 10, 2021 at 7:20 pm

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Delnaaz Irani Realizes Importance Of Social Media During Lockdown

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Delnaaz Irani Realizes Importance Of Social Media During Lockdown

Delnaaz Irani Realizes Importance Of Social Media During Lockdown

Delnaaz Irani talks about social media, says she never gave it much importance until the lockdown happened

Delnaaz Irani needs no introduction. From the bubbly Sweetu (Kal Ho Naa Ho) to Pari Sitara (Son Pari) and her most recent small screen stint of Mrs. Martha (Choti Sarrdaarni), the actress has portrayed every role she took up with perfection. It won’t be wrong to say that she has conquered the entertainment industry with her acting chops, and she has now become the reels queen as well on Instagram.

Her reels featuring her beau Percy and domestic help Manoj are being loved by the masses because they are not just funny but the situations in which they are created look very real. But the actress was not always a fan of social media, and she got interested in it only during the lockdown last year.

“Whether it’s work, career, or social media I have just gone with the flow. I have never manipulated things neither in my life, nor in my career, nor now with social media. It was never so important for me. When I started working, we did not have Instagram or Twitter, it was just Facebook and it was hardly used. But today social media is so important. Everything is out there and everything is publicized, but I feel it’s a personal choice. Initially, I did not understand it but then I realized the importance of social media because I understood that when you want to connect with people, with your fans, who love your body of work and have seen your work in the past and are still seeing you today, they definitely want to connect with you,”

she said.

“It took me years to realize this and I used the last two years to understand and use social media. There was nothing to do because we were all jobless so social media was the only source of entertainment for us as well. In the past two years, I have been extremely active because we all are at home and it has given me some source of light, some positivity. I felt like talking to people, connecting with them through life on Instagram and it was such a good feeling. It all happened in a flow, and it was all organic,” she added.

Talking about the response, she is getting from her fans and social media users in general, the “Dil Ne Jise Apna Kaha” actress said, “I started making videos, started sharing my thoughts and people started enjoying it and when the reels came I started making reels and I realized people are appreciating it. I can sense that people love my comedy and I make these comic reels with either Percy or Manoj. I have been a comic actor so I just love to make people laugh and I don’t copy, I try to recreate them in my own way. People want to see me and Percy in the reel, people want Manoj’s naagin dance. Manoj has been around for almost two years now and he is like family to us.”

Though she has realized that social media is a powerful tool, she stressed that one shouldn’t let it rule them. She feels it should be used in the right way, and not let it overpower other things in life.

“There are so many positives of social media and it not only helps actors, it helps everybody. As far as the negatives are concerned, I think one should use the medium, and not let the medium use you. You should feel happy about it like I said I am loving it so I am doing it, the day I will be tired and exhausted I will say ok bye. That would be it, but right now I am genuinely loving it,” she said.

“I feel interaction with your loved one, fans and well-wishers is so important and most importantly there is a lot of work also which is generated through social media. Nowadays brands approach you and ultimately you become the face of the brand and it helps you grow as an artist so I think it’s a complete win-win situation if you use the platform rightly. If you misuse it, it’s your fault. It’s a complete-time pass and my hobby, so it’s lovely,” Delnaaz concluded.

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