Global sportswear brand PUMA has announced its association with the new face of Indian cinema, Disha Patani, at an exclusive event for Rihanna’s FENTYxPUMA collection in Mumbai today. Disha, now a part of the PUMA family, comes on board as the brand’s Sportstyle and Fitness expert for India.
In a first of its kind event at Camelot Bunglow 127, Disha and celebrity stylist Anaita Shroff Adajania introduced the FENTY collection over high tea to fashion lovers in the city. Anaita styled several trendy and edgy looks from the FENTY collection which was showcased by models at the event. In an exciting, rapid fire session with Anaita and Disha, Disha spoke about her personal style and favorite pieces from the FENTY collection.
Speaking at the event, Anaita said:
“I am so excited to work with Rihanna’s FENTY collection for PUMA and add the fearless sexy Indian twist to it. Diversity at its best!”
As PUMA’s strong focus on the women’s category continues, Disha’s versatility allows her to lead several international brand campaigns in India.
Speaking about the association, Disha said:
“I am very happy to be associated with PUMA as it is a brand that I have always loved. PUMA products have that perfect blend of comfort and styles, making it the number one go to brand. What I like the most is that you can go straight from gymwear to street style in minutes with PUMA products. Right now one of my favorites is the lace up heels from Rihanna’s FENTY collection.”
A fitness buff and an ace dancer, Disha is also a gymnast and is now training to perfect several fighting forms.