From the time the trailer of Prawaal Raman’s upcoming film ‘Dobaara – See Your Evil’ has been released, everyone has taken notice of the fact that the mirror plays the central character in the film.
As part of the film’s promotion, the makers decided to create ‘unbreakable mirror standees’ and have placed them at plexes. With this innovation, the cinegoers are being encouraged to try and break the mirror as a challenge and each failed attempt is met with a further coaxing Try Dobaara. The makers state that the power of the mirror is such that it may crack or dent, but it won’t shatter.
Huma Qureshi is quite excited about people interacting with the mirror and said:
“The whole idea behind this mirror activity is to give the audience a first-hand experience of what happens to us in the film. We are sure the audience will enjoy the experience and come in cinemas to watch the real story behind this Mirror.”
Saqib Saleem, who tried to break the mirror himself at its launch event, adds:
“The mirror is a key character in the film, so we thought of making the audiences meet the mirror and see if they can do what we as brother and sister set out to achieve in the film i.e. break the mirror! The real story unveils on the 2nd of June. See u at the movies!”
Elaborating this innovation, Aniruddha Nag, Marketing Head of B4U Motion Pictures stated:
“If there is Good, then there is Evil as well! The attempt behind this innovation has been to get people to engage with the Mirror and experience its Evil Powers in person.”
B4U motion pictures presents ‘Dobaara- See your Evil’, starring Huma Qureshi, Saqib Saleem, Adil Hussain, Lisa Ray, Madalina Bellariu Ion and Rhea Chakraborty. The movie is slated to release on 2nd June 2017.