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Content creator and influencer Prannay Joshi has been waves waves all over social media with his recent reels that have gone viral, especially from the FIFA World Cup and Cricket World Cup 2026, and he shares his content creation journey. As a individual influencer and member of BanterTV, a group of content creators that create comedic reels on Instagram, Joshi has cemented himself in the space.
1) How did you get into content creation?
I just started posting reels randomly during COVID, mostly for fun. I never imagined it could turn into something bigger, let alone become a way to make a living. It was just me experimenting, and somehow people started connecting with it.
2) What has been your favorite memory from your content creation journey so far?
There have been two moments that still feel unreal. One was watching a UFC event and a FIFA match live during my trip to the USA, an absolute fever dream.
The other was going to Delhi for the National Creators’ Awards, inaugurated by our Hon’ble Prime Minister.
Both felt like proof that this journey can take you places you never imagined.
3) What was your FIFA experience like?
Honestly, I never thought it would happen. The moment I walked into the stadium and heard the crowd erupt for MBAPPE and FRANCE, it hit me..I had made it.
I was lucky to get hospitality tickets, so the food was world-class and the drinks were unlimited.
And to top it off, I got to watch MBAPPE score a brace and help France win 3-0 against Sweden live. It was unreal.
4) How do you think the content creation space will change over the next few years? Does that scare you at all that things can completely adapt in a differently than you’re anticipating?
Content creation is evolving at a rapid pace, and it’s easy to become irrelevant if you stop adapting. Yes, that does scare me, and I think it scares most creators too.
But the only way forward is to keep finding newer, fresher ways to put your content out, and to be on different platforms. If you keep evolving, you stay in the game.
5) What is a dream brand partnership you’re hoping you get sometime in your career?
I don’t have one specific dream brand, because I’ve been fortunate to collaborate with a few of them already. But if I had to choose, it would be Nike/Jordans and UFC. The impact and community around those brands is unmatched.
