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From its announcement video to its first-look posters and teaser glimpses, every piece of content from Ram Charan’s upcoming film Peddi has sparked conversations, trends, and excitement across social media platforms. Amid the rising anticipation for the film, the hype around its first single, Chikiri Chikiri, has been building intensely, and it completely took over upon release, crossing a staggering 46 million views in just 24 hours — emerging as one of the most viewed and liked music tracks of the year. But its true magic was witnessed when the song was performed live at A.R. Rahman’s concert in Hyderabad. The presence of Peddi team, mega Powerstar, Ram Charan, ravishing, Janhvi Kapoor and director Buchi Babu Sana, made the evening even more electrifying.
Taking to their social media, the makers shared glimpses from A.R. Rahman’s concert in Hyderabad, where the energy of the Chikiri Chikiri performance swept through the crowd. As the song was performed live on stage, the response from the audience was massive. The makers penned the caption —
Team #Peddi lit up @arrahman’s concert in Hyderabad last night 🤩🤩
“#ChikiriChikiri was performed live and the response from the crowd was massive 💥💥
#PEDDI WORLDWIDE RELEASE ON 27th MARCH, 2026.
Mega Powerstar @alwaysramcharan @nimmashivarajkumar @janhvikapoor @buchibabu_sana @arrahman @rathnaveludop @kollaavinash @navinnooli @iamjaggubhai_ @divyenndu @venkatasatishkilaru @vriddhicinemas @MythriOfficial @SukumarWritings @Ivyentertainmentofficial @tseries.official @peddimovie”
Composed by the celebrated A.R. Rahman, the song blends earthy rhythms with soul-stirring melodies, perfectly matching the film’s rooted storytelling style. The vocals, choreography, and overall visual treatment of Chikiri have been widely praised for their freshness and cultural connection.
The success of Chikiri is being seen as a strong indicator of the film’s massive appeal and growing anticipation. With expectations now higher than ever, Peddi is already being hailed as one of the most exciting releases of the year.
Peddi, directed by Uppena filmmaker Buchi Babu Sana, is touted to be a rustic emotional drama, marking one of Ram Charan’s most intense roles to date. The film has already built strong anticipation due to its scale, cast, and Rahman’s musical involvement.
Written and directed by Buchi Babu Sana, Peddi stars Ram Charan in the titular role, alongside Shiva Rajkumar, Janhvi Kapoor, Divyendu Sharma, and Jagapathi Babu. Produced by Venkata Satish Kilaru, the film is scheduled for release on 27th March 2026.
