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AURA ENTERTAINMENT has acquired the fearless and laugh-out-loud sex-ed comedy Doin’ It, produced and co-written by its star Lilly Singh (The Muppets Mayhem) in her first leading feature film role. The film will open in theaters across the U.S. on September 19. Singh’s Unicorn Island Productions developed the project with Likely Story, bringing in Camelback Productions, who financed and co-produced the film. The film had its world premiere at 2024’s SXSW Film Festival.
Directed by Sara Zandieh (A Simple Wedding) and co-written by Singh, Neel Patel, and Zandieh, Doin’ It follows Maya (Singh), a 30-year-old software engineer from a conservative Indian family who moonlights as a high school substitute teacher while working on a teen-focused app. When she’s unexpectedly assigned to teach sex education—despite never having had sex herself—chaos and comedy ensue.
With whip-smart cultural commentary and fun, raunchy humor, the inclusive Doin’ It puts a fresh, sex-positive, spin on the classic coming-of-age comedy through the South Asian lens. The ensemble cast includes Sonia Dhillon-Tully (Wedding Season), Sabrina Jalees (I Used to Be Funny), Ana Gasteyer (Saturday Night Live), Stephanie Beatriz (Encanto), Mary Holland (Ghosts), Utkarsh Ambudkar (Pitch Perfect Franchise), and Trevor Salter (She Hulk: Attorney at Law). The film is produced by Anthony Bregman (In The Heights), Erica Matlin (The Half of It), Singh, Polly Auritt (The Kingdom), and Anita Verma-Lallian, under Likely Story, Unicorn Island Productions, and Camelback Productions.
“Doin’ It is exactly the kind of fresh, authentic comedy that defines our slate,” said Marc Goldberg, CEO of AURA ENTERTAINMENT. “It’s wildly funny, sex-positive, and refreshingly honest. Lilly Singh shines as both filmmaker and performer, cementing herself as one of the most exciting voices in film comedy today.”
“I’ve always wanted to tell stories that break boundaries and bring joy,” said Lilly Singh. “Doin’ It does both. We laughed our asses off making it, and I can’t wait for audiences to see a comedy that puts brown girls, awkward moments, and cultural taboos front and center.”
“South Asian stories have been underrepresented in mainstream comedy for far too long,” said Anita Verma-Lallian, CEO of Camelback Productions. “Lilly’s fearless approach to tackling cultural taboos creates groundbreaking conversations that matter to us and our audiences.”
Doin’ It joins AURA’s dynamic 2025 slate, which includes the high-octane action film Trap House starring Dave Bautista (releasing November 14), the buddy comedy Code 3 with Rainn Wilson, Lil Rel Howery, and Aimee Carrero (releasing September 12), and the heartfelt family film K-Pops! with Anderson Paak (releasing January 2026).
