Unprecedented major Bollywood movie releases online mark the rise of OTT platforms today. OTTs are now taking over Tier II and Tier III markets. Within these markets, regional content is gaining momentum and attracting more viewers towards OTT platforms. While the future of OTT is bright, the market has also evolved and become highly competitive.
To cater to the tremendous demand for regional content from the audience, here are 5 regional OTT platforms that are making waves today:
1. Dollywood Play
Dollywood Play is a dedicated OTT platform for Hindi dubbed content. It aims to bring the best of mass entertainment content (movies & series) across a wide range of genres like action, romance, drama, comedy, thrillers, and so on. The platform specifically markets South Indian and Hollywood movies dubbed in Hindi to regional towns. It also deals in dubbed content in the form of full movies, mini movies, video clips, music videos, promos etc.
Hoichoi is an OTT focusing on Bengali films and entertainment content. Currently, it features over 500 film titles, including more than 100 SVF produced films and about 400 other films. Apart from this, Hoichoi contains more than 1,000 Bengali songs for audio streaming globally. The platform is also introducing children’s content, and has original films, web series and short films across many genres.
3. Sun NXT
Sun NXT is an Indian video on demand service run by Sun TV Network. It was launched in June 2017 with content in four languages focusing the South Indian region. In February 2020, the platform’s subscriber base grew to about 15 million users and also started making major profit. The OTT is available free on Vodafone Play, Jio Cinema, and Airtel Xstream.
Viu is a video streaming provider from PCCW Media, a subsidiary of PCCW, and is based in Hong Kong. Operated in dual-revenue model comprising subscriptions and advertising, the OTT delivers content in different genres from Asia’s top content providers in English, Chinese, Arabic, Malaysian, Indonesian, Burmese, Hindi, Bangla, Tamil, Telugu and Thai, as well as original production series under the ‘Viu Original’ initiative.
5. Olly Plus
SK Line Production launched Olly Plus in 2020. It’s a new OTT based in Odisha that provides unlimited access to Odia movies, web series and music videos, and also aims to promote Odia cinema.