After Alia Bhatt, our favourite drink Frooti has a new cool brand ambassador. Parle Agro, the largest Indian beverage company, announced actor Varun Dhawan as the new face for its flagship brand Frooti.
Varun Dhawan will be seen in a fully fun filled avatar with Alia Bhatt in the campaign. The new campaign will be rolled out this summer further immersing the fans into #TheFrootiLife with Bollywood’s two most energetic, quirky and naughty icons.
Check out Varun Dhawan’s post:
Also, check out Frooti’s Instagram post:
Commenting on the association, Ms. Nadia Chauhan, Joint Managing Director, and CMO, Parle Agro said:
“Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our aggressive ambition to be the no.1 in mango drinks segment. The presence of Varun alongside Alia will help us connect better with the consumers to take the brand to newer heights.”
Varun Dhawan said:
“I am thrilled to be associated with Frooti as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrootiLife to all my fans and invite them to be a part of this fun-filled journey.”
Isn’t it fresh and juicy?