Actor Sidharth Malhotra, who is all set for his next film Jabariya Jodi with Parineeti Chopra stars in the brand’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign – for the first time ever.
Drawing attention to the cruelty-free philosophy of MyGlamm, Sidharth Malhotra being the sport that he is, said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand.
Have a look at his tweet:
This is one of my favourite collaborations over the years! And my love for animals has given me a new job with #MyGlamm 😜
Testing products on animals is cruel & together we are proud of remaining #CrueltyFree!
Head to @MyGlamm @Flipkart to see the new collection! #TestedOnSid pic.twitter.com/Qxd4vsRglH
— Sidharth Malhotra (@SidMalhotra) December 5, 2018
Talking about the same, Sidharth said:
“I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean, it’s one thing to be a metrosexual man, but makeup? Really? Then I saw the premise, which is #TestedOnSID, and signed up as a willing guinea pig because I’d any day sign up for a product that is not tested on animals. I think the colours represent today’s young ladies: confident, strong, self-assured, and unafraid to express themselves. I hope their men clear the ‘test’ with flying colours.’’