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Anything different and unique during a film’s promotion grabs the eyeballs of the audience. Breaking ground in the digital space has become customary for Salman Khan Films and Race 3 is no different. From the varied plot twists to onset masti, social media has been abuzz with constant banter and conversations about the film. And now, the makers have packed a punch with a new and innovative way of showing the trailer to the fans.
Race 3 trailer launch is scheduled to take a place today. It will happen in the presence of the entire star cast and will be covered live in a 360-degree format. The coverage will stream online on Facebook and Twitter, simultaneously. This is the first time any Bollywood film has attempted such a feat.
Says a spokesperson,
“Salman Khan’s fan frenzy is unparalleled. Taking this love and affection further, we wanted every fan to experience the trailer of Race 3, especially those who cannot be physically present. We wanted to do something different for the fans this time and it starts with this unique visual experience.”
Race 3 features Salman Khan, Anil Kapoor, Bobby Deol, Jacqueline Fernandez, Daisy Shah, and Saqib Saleem in prominent roles. Directed by Remo D’Souza, the film releases on 15 June 2018.
