Rannvijay Singh Takes Fashion A Notch Higher

TV’s popular reality show Roadies’ ex-contestant-turned-VJ-turned-actor, Rannvijay Singh who has constantly floored us with his fashion fix and style picks; has now stepped into fashion couture with his label, Disrupt – Defy Ordinary. The brand new fashion label has been exclusively carved out keeping Rannvijay’s fashion sense – free, wild-spirited and originality – in mind.

The brand new clothing label aims to ‘disrupt’ the fashion industry with styles that stand out from the crowd, are relatable and dominate the streets. Especially catering to the misfits, go-getters and the independent-minded, Disrupt is a brand that combines utility, street style, and quality, especially for all the casual wear outfits. Catering to both men and women, Disrupt offers shirts, graphic tees, hoodies, joggers, denim and more.

 

A feel-good combination of vibrant colors, quirky styles, and techniques, Disrupt aptly channels the raw and rugged trademark of free-spirited style. From indigo ball wash, wave dyes, and different spray techniques, the brand offers style solutions that reflect the unabashed attitude, individuality, and self-expression of every individual.

 

Commenting on the brand launch, Rannvijay Singh said:

“Fashion should always be effortless yet cool. There is a bit of personality and fashion sense in all the styles offered at Disrupt. The key idea was to combine our concept of disruption along with the new-age audience. From the prints, the stitch styles, and the color palettes, there is an element of disruption in almost all of them. We believe we have stayed true to the brand name by playing around with colors, graphics and styles in a way that is perfectly relatable to our target audience. Through Disrupt, we aim to disrupt the casual wear market and make a mark by offering quality garments to all.”

 

The debut collection of Disrupt will be soon made available on www.disruptbrand.com and on top fashion e-commerce marketplaces. The T-shirts are priced between INR 700 and INR 1100 while the bottoms are launched at a starting price of INR 1,300.