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Now that’s an amazing collaboration. Marvel’s Avengers – the world’s most powerful superheroes and Kolkata Knight Riders (KKR) from the Indian Premiere League (IPL) have collaborated to bring a special edition merchandise range this season.
The range includes designs inspired by Marvel’s popular Avengers franchise that has been seamlessly blended with the elements, themes, and colours of the IPL team. The collection spans an expansive assortment of merchandise including t-shirts, back to school range, mugs, board games, card games, mobile covers, power-banks and more. Fans of the Avengers franchise and KKR can access some of the best designs that emanate from the union of both these worlds.
Says Venky Mysore, CEO & MD, KKR,
“The power of Marvel’s Avengers and the punch of the Kolkata Knight Riders will delight fans with this new range of exciting products. Sportspersons are real-life Super Heroes and we are thrilled to back this initiative that presents the synergies between our players and Marvel’s much-loved Super Heroes. Licensing & Merchandising is a focus for us, and this partnership with one of the biggest consumer products brands in the country is a step in that direction.”
Bikram Duggal, Executive Director and Head – Studios & Chief Marketing Officer, Disney India said,
“It’s the 10th anniversary of the Marvel Cinematic Universe and with this collaboration, we are giving our Indian fans an amazing opportunity to experience the most celebrated sport in the country with their favourite Super Heroes.”
This co-branded merchandise is available on KKR’s own platform – shop.kkr.in and also across retail and e-tail outlets.
Avengers: Infinity War hit theaters today.
