The much talked about opening title sequence for Indian television’s magnum opus Porus, airing on Sony Entertainment Television has been created by Marching Ants Pvt. Ltd. Producer Siddhartha Kumar Tewary of Swastik Entertainment thought Marching Ants would be best suited to showcase the essence of the show through a unique graphic opening title sequence.
Everyone knows the value of a first impression. The opening title sequence basically creates a first impression for its viewers. When it comes to television, the opening sequence is the only constant in the show and creates an identity for it. A well-crafted title sequence introduces the audience to the tone and theme of the film as well as the cast and crew.
Talking about the process of creating the main title, Rajeev Chudasama, Co-Founder, Marching Ants Pvt. Ltd. Stated:
“It started with an audacious visual idea which led to a narrative that was explained on a detailed storyboard. Each frame was drawn, every camera movement and lighting options were debated and discussed before it went to the next level of art and animation. The whole process took about 25 days and many different skilled artists.”
Joy Ghoshal, Co-Founder, Marching Ants Pvt. Ltd. added:
“Opening sequences can become the identity of the show or film. Take the Bond films or even Pink Panther. Who can forget Dexter and Game of Thrones? The title sequence and its music is the only constant within the show. It plays along with each episode and becomes the biggest identity of a show.”
Danish Khan, EVP and Business Head, Sony Entertainment Television stated:
“Marching Ants has always given us creative solutions that are disruptive and unique. A show as grand as Porus demanded an Opening Title that would set the right tone for the show. The team has done a spectacular job in taking our vision for the show forward and created something that is never seen before on Indian television. It is an exceptional and majestic narrative in line with the show’s promise of being India’s first global series.”
Marching Ants have created a truly global title sequence, I’m really happy with the quality of the work and more importantly the creative vision that Rajeev and the entire team got to the table. Wish them the best always… Keep marching!! Further added Siddharth Kumar Tewary, Founder & Creative Director, Swastik Productions.
Marching Ants has over the years created some of the country’s most unique creative campaigns and art works for feature films and multiple brands. Many of their campaigns and posters have become iconic. Marching Ants is all set to bring that same unique, disruptive, creative style to Opening Titles.