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After action and romance, Sidharth Malhotra is all set to turn intense for debut director Abhay Chopra’s Ittefaq, which is an adaptation of Yash Chopra’s 1969 film of the same name.
Sidharth Malhotra plays an intense role of an author in the whodunit, which also stars Sonakshi Sinha and Akshaye Khanna. Previously, Sidharth was seen in A Gentleman.
Interestingly, the makers have decided to pump in digital content while keeping the actors away from the media, to ensure that the air of suspense and mystery stays intact till the film’s release.
Gaurav Verma, Chief Revenue Officer of Red Chilies Entertainment said:
“The movie has been produced at a very reasonable cost, which has been recovered via the OTT platforms, music and satellite deals that our company enjoys with its partners. Its global release will be aggressive yet controlled to ensure that it reaches everyone without overloading cinemas.”
Juno Chopra, the creative producer of the film said:
“Ittefaq will keep the audience glued to their seats. It has been modernised keeping today’s sensibilities in mind, blending entertainment with a strong story.”
Ittefaq is produced by Red Chillies Entertainment, BR Studios and Dharma Productions and releases in cinemas today.
Watch the behind the scenes with Sonakshi Sinha here:
