Rohit Shetty: We Should Think About How We Can Take Bollywood To The Next Level

Rohit Shetty’s Golmaal Again is on an all-time high, making it Bollywood’s highest 2017 grosser.  Rohit Shetty explains that the success of the film not only belongs to him, but to the fraternity as a whole.

The director stated:

“The business of the film reflects the number of people who have seen the film and loved it. A large segment of the audience watching the film is crucial for the product.”

Further explaining how the success belongs to the entire fraternity, Rohit added:

“Business is important not just for the films’ producers, but for the whole industry — the distributor, exhibitor and theatre owners. I think, as an industry, we should come together, compliment and celebrate each other’s success whether it’s a commercial film or an offbeat content-driven movie.”

As a director and producer, Rohit is trying his best to push the envelope and take Bollywood films to the next level.

He said:

“The amount of business Tamil and Telugu films do in just one state, we are not able to achieve that even with a pan-India release. It is high time we stop differentiating films as commercial and content-driven. We should think about how we can take Bollywood to the next level.”

Golmaal Again has made more than 179 crores in India and still more to count!