Posted on November 25, 2017 at 1:34 pm

Bollywood Entertainment News!

IFFI Day 5 shed light on the digital future as well as breaking stereotypes in films

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IFFI Day 5 held a Press conference with the International Jury, Roger Christian, Vladistar Opelyante, Muzaffar Alo and Tzahi Grad.

IFFI Day 5
IFFI Day 5

The Panel Discussion on Digital Space: The Future Ahead, was attended by film-maker Shekhar Kapur, Vijay Subramaniam – Director of content Amazon Prime Video India, Nachiket Panday – CEO AltDigital Balaji Telefilms Ltd., Sameer Nair – CEO Applause Entertainment and Karan Anshuman film-maker and producer.

 

Nachiket Panday said:

“Digital is the way you deliver cinema to homes. Indian digital content has to focus on Storytelling and Character Building.”

Vijay Subramaniam also mentioned:

“No two customer preferences are alike. We cater to all kinds of audiences.”

A masterclass was held with Bhumi Pednekar on Breaking Stereotypes.

“Back in the day, men started writing the stories they wanted to see. Devika Rani did the first kissing scene. Mother India inspired many. Every movie has a sister raped so that the brother avenges it. Khoon Bhari Mang is close to my heart. Back then a woman who smoked drank and went to parties was a vamp. In the 90s the heroines didn’t have much to do but my favorite is Mohra. Raveena ma’am did a great job on it. Sridevi did a great job in Sadma and Chaalbaaz. When I got Dum Laga Ke Haisha people told me to have you looked at yourself? I was lucky to do roles where the woman was important. I rejected 24 films before I signed Toilet.”

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