Posted on July 29, 2017 at 8:48 pm

Bollywood Featured What's Happenin'

‘IIFA Weekend and Awards’ Celebrates Local Traditions in New York

The celebrated IIFA Awards took over the city of New York with dazzling awards show bringing together the biggest names of Bollywood in celebration of Indian Cinema. Giving Indian cinema a global platform.

Seen in the picture holding the marble inlay clapboard are Santiago C. Corrada, President and CEO of Visit Tampa Bay and member of the Mayor’s office in Tampa, Ms. Noreen Khan, Vice President International Indian Film Academy and Philip Cheng, vice president, Ground Operations for FedEx Express in India. The marble inlay clapboard has been specially designed and developed by a FedEx Express customer from India. The presentation of the film clapboard commemorates the IIFA movement of ‘One World, One Vision’ which brings together various cultures, communities, businesses and people under one global platform.

FedEx Express is the Official Logistics Service Provider for ‘IIFA Weekend and Awards’.

The marble inlay is a technique found in traditional Indian artworks. Similar effects can be seen adorning the Taj Mahal and other Mughal monuments in India. The inlay clapboard symbolizes the journey of Indian craftsmanship across borders.