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The mastermind behind IIFA, Andre Timmins, also the co-owner of Wizcraft, exclusively spoke to Urban Asian and revealed to us how IIFA is different from other Bollywood/Hollywood award shows.
He said:
“IIFA is different because we have 3-4 day affair, unlike other award shows.”
Clearly, IIFA is like a big fat Indian wedding, like Andre described even earlier.
Similar to an Indian wedding (which has mehendi, sangeet, reception) ceremony, IIFA has green carpet, IIFA weekend and a huge success celebration post the awards show.
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