IIFW is all set to roll out first season, For which they have a dedicated team who are all about taking Intimate Wear fashion beyond the taboo. Talking about team, the fashion week is excited to introduce Lokesh Sharma as our Official Fashion Choreographer/ Director.
Lokesh Sharma is a Fashion Show Choreographer , and Show Director who has been directing and choreographing shows like Mercedes-Benz Fashion Week Doha for the three seasons continuously, and has also directed India Fashion Week Dubai, Shop Qatar Fashion Show Doha, Asian designer Week India, India Fashion Week London and many more to add in the list with leading Indian, Qatar, Dubai, Pakistan and London-based designers, followed by Indian National Pageants too.
Talking about choreographing the first season of IIFW 2017 he responds,
“I believe fashion shows like IIFW is quite rear and unique especially in India, and being a part of it, is like a sense of responsibility to me , it’s more than just being a fashion show director at this level, because everything we do gives a message and I strongly believe that this show will convey a message that each woman is beautiful and every woman should be confident about her own body because they are gifted and they should adore their beauty in every possible way.”