International EDM sensation and leading DJ/Producer, Axwell was in Mumbai for a brief visit on Tuesday. The Swedish artist; globally renowned for his colossal hits such as “Don’t You Worry Child”, “Save the World” and “Miami 2 Ibiza” during his time with the hugely successive DJ collective – Swedish House Mafia – and “Sun Is Shining” and “Something New with fellow sweed Sebastian Ingrosso was looking to explore new sounds and collaborate with the very best Indian artist! Bottomline Media has worked on collaborations in the past and had initiated Axwell’s visit to the studios of Shankar-Ehsaan-Loy.
Speaking about the visit, Tanaaz Bhatia, CEO, Bottomline Media said,
“we are very excited to work with Axwell as part of our collaboration with Virgin EMI UK , His music is infectious and we love the energy it brings to any tune. Working with SEL is always fun and their music has inherent Indian ragas that work well when thinking of a collaboration.”
Ehsaan of SEL sums up the meetings saying,
“Musicians are like part of a brotherhood and there is an invisible bonding that exists when they get together . Meeting Axwell was both fun and informative . We discussed our music, our working process and technology . There is much to learn from international musicians like Axwell. “
Over the years, SEL have cemented their ever-growing reputation as icons of the Indian music industry both at home and away with their inimitable sounds that have the ability to tug at your heartstrings. SEL have taken India to the world; quite literally. Here’s hoping that there will be a potentially magical creative recipe in the making! Only time will tell!