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With today’s world of marketing and branding many adaption are taking place and consumers want to see what the next big thing is on the market. One agency has been doing that for a few years and has been able to win awards over and over not just in the Bollywood world but in the general Fashion world! The prestigious India Kids Fashion Week (IKFW) has recently associated with Everymedia Technologies to create a stronger digital presence. IKFW is an initiative by Event capital & Craftworld. IKFW 2015 is the third season of the property slated for February 20th& 21st, 2015 at the Lalit Hotel, Mumbai and February 28th and March 1st, 2015 at The Grand Hotel, Delhi. The past two years have seen top designers, brands and Bollywood celebrities as a part of the event.
India Kids Fashion Week is an effort to bring Indian kids fashion industry on the global map for kids industry. IKFW is a large-scale event that provides a platform for kids from all over India to present their talent, walk the ramp for top designers and offers brands and designers the scope to get to the untapped audience by exhibiting clothes, footwear, toys and a lot more. With this esteemed collaboration, Everymedia will be solely responsible for creating, building and executing ideas for IKFW digitally.
On behalf of the agency, Litin Purohit, Director, Business Development said,
“This is the third season of India Kids Fashion Week and we at Everymedia are very excited with this association. IKFW is a relatively new concept with a huge potential untapped target audience online. We aim to put together powerful digital campaigns for IKFW across social networks and web portals to help the brand reach out to its desired audience.”
Confirming, Deepak Choudhary, Director and CEO of IKFW said,
“India Kids Fashion Week is an initiative to enhance the kids fashion industry and we are thrilled to be associated with Everymedia. Given their leadership in digital marketing, we’re sure this will incredibly boost IKFW’s popularity in digital space and otherwise.”
Kudos to EveryMedia for taking the brand to a global audience. We hope to see more kids on that ramp!
