DDLJ enters the 20th year of its uninterrupted run at the Box-office!

Once in a while – very rarely – there comes a movie that captures the heart of the masses, and never fades from mind.  The flawless Dilwale Dulhania Le Jayenge (“DDLJ”), Aditya Chopra’s epic ode to love, is exactly that type of film that fans just cannot get enough off.  In fact, DDLJ is kick-starting its 20th year of uninterrupted run at the iconic Maratha Mandir in Mumbai!  The National Award winning film changed the course of the nation’s cinema and became an unparalleled brand!  It solidified Shahrukh Khan as the King of Romance in Bollywood, and made the pairing of Kajol-SRK as endearing as the Nargis-Raj Kapoor pairing! The film has cemented its place in history by being The Longest Running Film in the history of Indian Cinema!

The moment we hear a mandolin play the beats from DDLJ, we are transported to the mustard fields of Punjab where Shahrukh Khan and Kajol romance in the film!  Since its release in October 1995 this cult classic love story has won over the hearts of all generations for the past 19 years and is still watched by the youth even today, often playing to packed houses during its daily 11:30 AM show. It has been so strong an influence that it has in fact become a benchmark for all love stories!  When one thinks of your typical Bollywood Romance, it is DDLJ that comes first to mind!

As it enters its 20th year today, YRF is happy to announce that to celebrate the forthcoming inimitable milestone of DDLJ completing 1000 weeks of Timeless Romance on 12th December 2014, they are putting together several activities which will truly pay a compliment to, in Yash Chopra’s words, a “phenomenon that defies explanation’’.

Stay tuned for exciting times ahead for a film that is still winning hearts worldwide!

12 December 2014 – DDLJ will complete 1000 historical weeks at the Box-office!