Posted on June 2, 2011 at 1:51 am

Events What's Happenin'

Guess who will be hosting IIFA Rocks this year!

Hosting IIFA Rocks presented by The Bay in Canada, a music and fashion event on day two of the Videocon d2h IIFA Weekend this year is Saif Ali Khan. A ‘Friend of IIFA’, Saif has performed on the IIFA stage in Dubai, Yorkshire and in Colombo, last year. Having walked several IIFA Green Carpets, the nawab of style has always been dressed to kill, making him a perfect fit as anchor for the fashion event. The actor, also known for his love of music and unfailing charm, will dazzle as IIFA celebrates great music and high fashion at the Ricoh Coliseum in Toronto before a 7500 capacity crowd. The IIFA Celebrations in Canada are presented by Canadian Imperial Bank of Commerce (CIBC) and hosted by the Ontario Government.

IIFA Rocks is aimed at raising funds for the IIFA Foundation. The Foundation is set up by the International Indian Film Academy (IIFA) to support families of the film industry workers who have been adversely affected during the production of films.

This year, IIFA Rocks will also announce the 12th Floriana IIFA Technical Award winners and see several musical performances including the trio, Shankar-Ehsaan-Loy take to the stage to perform live as top supermodels from around the world sashay down the ramp in couture from India and Canada. It will also feature spectacular performances by top stars and international music artists.  The Videocon d2h IIFA Weekend will be held from the 23rd – 25th of June, concluding with the spectacular, Floriana IIFA Awards.

“The Bay is proud to represent Canada during IIFA Fashion Rocks as this country’s premier designer fashion destination,” says Suzanne Timmins, Fashion Director, The Bay. “Along with our incredible roster of International Brands we continue to support globally recognized Canadian Designers including  Wayne Clark, Arthur Mendonca, Mark Fast,  Vawk and Jeremy Laing.”

“As presenting sponsor of the 2011 IIFA Celebrations, CIBCis excited to help bring the creativity and glamour of IIFA Rocks to Canada,” says Raza Hasan, Senior Vice-President at CIBC“IIFA Rocks gives fans another chance to be part of the magic of the biggest celebration in the city this summer.”

Infiniti is the Canada Presenting Sponsor for the IIFA World Premier (Double Dhamaal) as well as the Official Automotive Partner IIFA 2011. Cineplex is the Official Cinema partner of IIFA 2011. OMNI Television is the Official Canadian Broadcast Partner of the International Indian Film Academy (IIFA) 2011. It will broadcast unprecedented coverage of the three-day long weekend and awards celebration to Canadians when it makes its North American debut in Ontario this June.