Satya Paul is proud to announce celebrity style icon Malaika Arora as the face of their Autumn Winter 2016 collection,‘Star Struck’. The brand has partnered with iconic women from time to time such as Shobhaa De and Lisa Ray and with creative minds such as Masaba Gupta who designed some of the most popular prints for two years as a part of the brand. Satya Paul also collaborated with Disney in 2014 to create the now so popular capsule collection. This was followed by the first lady of Bollywood, Gauri Khan co-designing her signature collections for the as a part of the 30th anniversary celebrations.
Inspired by the 12 zodiacs of the cosmos, Satya Paul’s Autumn Winter 2016 collection, ‘Star Struck’ is divided into three looks: The Constellation, Zodiac Traits and Elements of the zodiac. The range pays homage to traditional weaves and techniques such as Shibori prints and Benarsi woven fabrics while trying to revive them in a present-day context.
At the launch of the campaign, Mr. Nikhil Mehra, CEO, Genesis Group, said,
“At Satya Paul it is our endeavor to redefine and push creative boundaries. We are constantly trying to re-invent and explore interesting collaborations that accentuate our design philosophy and sensibility. Malaika Arora’s feminine, contemporary and bold take on style echoes the brand’s aesthetics and we are happy to have her on board for our Autumn Winter, 2016 collection.”
Malaika Arora further resonates,
“Satya Paul is such an iconic brand and some of their classic sarees make for some of my personal favorites. Their contemporary stance on traditional Indian clothing adds a fresh appeal to the garments which works well with the younger generations too. I have been very fond of the label and look forward to representing the brand this season.”
This varied collection, has something that will be perfect for women of age groups, with all her moods, be it strong or sensual. The Autumn Winter 2016 collection is available at all Satya Paul stores in August and on www.satyapaul.com.