The poster, trailer or any news on this H-U-G-E-L-Y anticipated project had already set the Internet on fire since the first time news broke out of Rohit Shetty & Ranveer Singh collaborating!!
The film, RANVEER CHING RETURNS finally hits cinemas TODAY and if the reports are anything to go by, it’s M-A-S-S-I-V-E. Set in a dystopian future, the film is a Desi-Chinese collaboration being released in multiple languages including dubs in several South Indian languages. It tells the story of a fictional land where there’s a daily war for food as people die of hunger while an evil warlord rules and controls all rations. The oppressed people including the beautiful Tamannaah await a savior who arrives in the form of Ranveer Ching.
Complete with never before seen action, music, song, dance, incredible dialogues and full on masala – the film is full family entertainer and showcases Ranveer in a completely new avatar! Commenting on the same, Ranveer Singh said,
“I’ve been wanting to collaborate with Rohit Sir for a long time and this project has been a pretty awesome way to start! The film delivers everything one expects from a full family entertainer – action, emotion, drama, comedy, romance, song, dance and more – and all with a Desi Chinese twist! It’s been a ‘blast’ working with Rohit Sir and his team, and we’re hoping the audience also enjoys our serving!”
Added Ajay Gupta, Managing Director, Capital Foods,
“Ching’s has always been known for its innovations across its products, packaging, recipes and even marketing. Our first campaign created an iconic character in the form of Ranveer Ching. Our latest is a Rohit Shetty Blockbuster that has all the ingredients that both Ching’s & Ranveer stand for – excitement, great taste, masala, masti & a Desi Chinese tadka! Don’t forget to get a taste!”
The film is one of the smartest content innovations and promises to be a game changer in terms of how brand integrations are done in the category. It releases in cinemas worldwide TODAY with a massive premiere in Mumbai’s Chandan Cinema where in an innovative move several fans will watch the first screening along with the entire cast & crew including Ranveer, Tamannaah & Rohit. And within a week, it will premiere exclusively on Sony Entertainment Television.