Posted on April 6, 2016 at 7:29 pm

Fashion Featured Uncategorized What's Happenin'

Indigene by Jaya and Ruchi showcasing at ARTISANS!

Indigene by Jaya Bhatt and Ruchi Tripathi will be exhibiting their refreshing Lakme Fashion Week collection at ARTISANS gallery on April 8-9, 2016 in Mumbai.


The collection theme “Transience” is inspired by Wabi-Sabi, a Japanese rubric of rustic simplicity and understated elegance; a quiet, free-flowing osmosis of natural objects and processes. Hand-printed ajrakhs, handspun and handwoven khadis are both its canvas and its brush. And its forms — influenced by Gurunsi architecture and the elaborately decorated walls of Burkina Faso in Africa — are geometric and linear. It is this geometry and this intricacy that adds texture to the textiles. Symmetric yet organic, fluid yet structured, this is where form meets fabric in subtle, unfamiliar ways.

Indigene by Jaya and Ruchi is a conscious clothing label from Delhi. The label started with a passion for all things handmade. Lending a new perspective to that which is made by hand and turning it into a larger, deeply personal statement, Indigene clothing is simple and modest yet stylish, keeping the essence of handcraft and fine detailing together. It appeals to anyone who is experimental, creative, and not bound by social norms and brackets. The Indigene woman is independent and free thinking.

Designers Jaya and Ruchi mention,

“We are happy to showcase our collection at the Artisans gallery for the very first time. The silhouettes are simple, unpretentious, with fine embroidered detailing. And the look is never flamboyant, but stylish, classic and wearable.”

Born six summers ago, Indigene is a conscious clothing label from Delhi that speaks of and for artisans and crafts people across geographies. Lending it form, shape, and accent are its storytellers, designers Ruchi Tripathi and Jaya Bhatt, textile design graduates from Delhi’s National Institute of Fashion Technology. Together, they do to simple, traditional clothing what nostalgia does to dreams.