Posted on December 13, 2017 at 6:04 am

Fashion Lifestyle

Jhelum Fashion House celebrates 25 years of JJ VALAYA in the Indian fashion industry

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Jhelum, a multi-designer store-in-store concept celebrates 25 years of Designer JJ Valaya in the fashion industry. The celebration is currently in progress at the Jhelum store in Pune (12th and 13th December). They will celebrate the 25 years on 14th December at the Jhelum store in Mumbai.

The preview of The Classics of JJ Valaya at Jhelum store will have an exclusive tight guest list with specially curated chocolates from an age-old chocolatier and an invite that will take one back down the memory lane with pictures from his collection.


JJ VALAYA, one of India’s most celebrated couturier’s, also known as the Czar of Indian fashion has completed 25 years in the Indian fashion Industry. To celebrate the same Jhelum Fashion house is showcasing ‘THE CLASSICS OF JJ VALAYA’, a line of occasion wear ensembles based on three of his all-time favorite inspirations.

GULISTAN is a gentle homage to nature with his signature prints and antique floral embroideries.

JAMAVAR is designer JJ Valaya’s a much-celebrated inspiration and a constant fascination of the designer as this line works the magic of the Indian paisleys and the intricacies of the jamavar motifs in a modern interpretation.

Lastly, PUNJAB is a humble tribute to the designer’s roots, inspired by the court dressing of the Maharajas of Kapurthala.

Designer and store curator of Jhelum, Fashion Entrepreneur Jhelum Gopal Dalvi expresses,

“It’s such a delight to celebrate the glory of designer JJ Valaya. We are honored and excited to showcase his all-time classics at Jhelum.”

Conceptualized by Jhelum Gopal Dalvi and her mother Aarti Rele, Jhelum brings some of the best in the business under one roof. The store offers sprawling changing rooms and even a private bridal studio for all-important decision making.

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