Tommy Hilfiger, which is owned by PVH Corp. announces that supermodel Gigi Hadid will continue as the global brand ambassador for Tommy Hilfiger womens wear, including apparel, footwear, watches and accessories. Her ambassadorship reflects the company’s ongoing strategic commitment to expanding its women’s business globally. Following the successful launch of the TommyXGigi collaborative collections for Fall 2016 and Spring 2017, Gigi will continue to co-design the TommyXGigi collections in collaboration with American designer Tommy Hilfiger for another two seasons.
Tommy Hilfiger said:
“Gigi is a force in the fashion industry and the ultimate Tommy Girl. Her positive, down-to-earth energy, and cool, effortless style continue to captivate her audiences around the world. I have loved designing the TommyXGigi collections with her and I look forward to continuing our partnership for another year.”
The latest TommyXGigi Spring 2017 collection premiered at the TOMMYNOW runway show held on February 8, 2017, in Venice Beach, Los Angeles. Inspired by the ultimate West Coast music and arts festival, over 3,000 guests – including 2,000 consumers and 1,000 press members, buyers, VIPs and industry influencers – were invited to enjoy an inspiring fashion experience. Continuing Tommy Hilfiger’s leadership in the “See Now, Buy Now” runway model, all looks from the Spring 2017 show, including the TommyXGigi collection, were immediately available to purchase across all sales channels in more than 70 countries globally.
Following the TommyXGigi collection launch each season, Gigi Hadid travelled to cities around the world, including Berlin, Dubai, Tokyo, Shanghai, Amsterdam, London, Milan and Paris, to meet fans and present her collections personally.
Gigi Hadid said:
“It has been a dream come true to work with Tommy Hilfiger, a brand that I genuinely love and have been a fan of my entire life. Collaborating with Tommy has been inspiring and an amazing introduction to the world of design. We’ve loved presenting our collections directly to our fans on the runway each season – it has been such a memorable experience that has been exciting to share with my followers.”
Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe said:
“The TommyXGigi collaborative collections and our TOMMYNOW “See Now, Buy Now” global runway platform are driving the strong momentum behind Tommy Hilfiger Women’s wear. The results continue to exceed expectations in every area of our business – from engagement with new audiences to increases in social media and press visibility to double digit sales growth for two consecutive seasons. The halo effect across the brand has positively impacted all divisions globally, and we’re excited to continue building on this success in our upcoming seasons.”
Tommy Hilfiger has a long history of working with inspiring pop culture icons. Past collaborators have included David Bowie, Iman, Beyoncé, Naomi Campbell and Charlotte Gainsbourg. The brand has also garnered an impressive list of top models that have walked in its fashion shows including Bella Hadid, Kendall Jenner, Hailey Baldwin, Taylor Hill, Georgia May Jagger, Joan Smalls and Stella Maxwell, among others.
The Spring 2017 Hilfiger Collection and Tommy Hilfiger sportswear collections, including the TommyXGigi capsule, are available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com. Friends and followers of the brand are invited to join the conversation on social media using #TOMMYXGIGI and the handles @TommyHilfiger and @GigiHadid.