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Meeru, who is also the founder of his label One Take Worldwide, emphasises that it all starts with a powerful purpose.
Success stories could be innumerable across sectors around the world, but those professionals who faced challenges, faced them head-on, overcame them and worked with a powerful purpose have gone ahead in standing out from the rest. This is something that Meeru, a rising artist, producer and founder of music One Take Worldwide, strongly believes in. He says, “Everything starts with a powerful purpose, be it in any industry, anywhere in the world.” Meeru explains that working with a mission in mind, an aim in the heart, and a powerful purpose driving all this can enable a professional transform not just his life but also the lives of others.
Talking about his purpose, Meeru highlights that the purpose to do more and be more in the music scene, by serving audiences music pieces that are authentic and honest in a cluttered music market, is what drove him thus far. To create music that can stay with audiences for the longest time in their memories, something they would love to listen to for hours and never get bored, and something that could also uplift their moods, are things that have kept Meeru determined to create more successful tracks. He has also given 200+ hit songs in his career, but he believes there’s so much more to give to people through his work. Also, with One Take Worldwide, he aims to provide greater opportunities for other rising artists in the industry and raise the bar for music in India and beyond.
Talking about the qualities he believes helped him succeed in the industry thus far, Meeru says it was not just technical proficiency and music knowledge but also adaptability to rapid genre shifts. He believes it has also been his resilience, business acumen in marketing and branding, excellent collaborative skills, and, most importantly, passion and authenticity that have helped him become a rising name in the industry. His expansive YouTube catalogue reflects the diverse musical work he has provided audiences. Besides this, Meeru says that the versatility of an artist and producer helps him go a long way in the industry. Also, leveraging social media and understanding online distribution are essential for building a brand.
Finding success in the music industry didn’t happen to him overnight. Meeru had to fight tooth and nail to make his name prominent, but for that, he ensured to remain honest in his offerings, stay authentic, and remain rooted, serving unique songs every time.
