Sonakshi Sinha Announced The Launch of Her Brand SOEZI!

A press-on nail brand, that’s here to make your nail game glamorous and super EZI!

The event saw some of the best names from the industry in attendance; including Huma Qureshi (Celebrity), Patralekha (Celebrity), Iulia Vantur (Celebrity), Anshula Kapoor (Celebrity), Savleen Kaur Manchanda (Makeup artist), Sanam Ratansi (Celebrity Stylist), Srishti Dixit (Content Creator), Shubhika Sharma (Designer), and many more.

What’s SOEZI?
Sonakshi Sinha’s launches a press-on nails brand that truly makes life SO EZI!

Bollywood’s crème de la crème – Sonakshi Sinha is known for her bold and unconventional silver screen roles which have broken records! Her natural boldness and quirkiness is often reflected in her makeup, hair and especially her nail glam! This Bollywood diva is big on having primped nails but she soon realized that having properly groomed nails that match every outfit, mood and occasion is a tough task!

Well, say hello to effortless and fabulous nails as that of a diva with SOEZI, a millennial press-on nail brand for peeps who believe in being sassy, trendy and confident while also having fun. SOEZI strikes the right chord as a premium brand excelling in un-restricting color schemes, one-of-a-kind designs and high-quality tips. The brand offers two application kits: The “EziON & EziOFF Experience “ and a “Ready to Wear” kit which boxes 20 universal press-on nail tips!

Behind the brand lies the vibrant, out-going and chill boss ladies, Sonakshi Sinha and Srishti Raai. Srishti’s vision matched with the Bollywood diva, who wanted a brand that would provide a quick fix and hassle-free way to beautify the nails while getting ready. Srishti’s discovery and Sonakshi’s quest to find a solution led to the birth of SOEZI.

The brand’s mantra is to make beauty easy in terms of availability, affordability and application and is committed to exploring more such easing products in the future.

Supporting Partners:
Venue: Pink Wasabi, Juhu
Decor Partner: Quintessential Events
Photography Partner: Seven Mantra Films
Alcohol Partner: Grover Zampa
Gifting Partner: Nadora