When he left a career in tech as vice president of sales, Sanj Juneja, aka Brown Cow, dreamed of creating music with global appeal. Now the founder and CEO of SpinCycled Entertainment Group Inc., the producer has teamed up with music maestro Arpan Bhattacherjee for a track titled “Start Up Yet” which features Toronto-based singer, Shi Wisdom. This magnificent collaboration was launched on MTV! This is the first time an EDM, Bhangra and Dancehall fusion track will be launched on MTV! Check out the video!
The track was MTV’s track of the week and was played on the jumbotron in Times Square in New York city—a marketing strategy usually left for big names. This will be a first for MTV to launch a new track with this fusion flair with so much gusto. “Start Up Yet” has aired on Bobby Friction’s radio show on BBC Asian Network as the track of the week and fans were privy to exclusive interviews with the artists. Revolt.tv—a music site run by music mogul, Sean “Diddy” Coombs—has the track as their “Spotlight On Revolt” and will be posting an exclusive interview with Juneja. These are just some of the few websites, television and radio shows launching the song, the track’s reach has gone as far as India. Before the track even released artists were lining up to create remixes of the song, that alone should speak waves about the impact of the track.
The collaboration spanned from Atlanta to San Francisco to Toronto—without the artists ever meeting! The blend of musical styles with vocals by Shi Wisdom is absolutely genius! Wisdom herself is a Redbull Sound Select Artists who worked with the likes of Drake and Rita Ora in the past. 2-years in the making, the track was selected as the theme song for the Brit Asia Awards last year and the team won the prestigious MUCHFact Grant to shoot their music video. In the past, the MUCHFact Grant has been known to help launch many popular Canadian artists like Carly Rae Jepson, Celine Dion, and Nelly Furtado.
Juneja and Bhattacherjee used this grant to shoot an edgy music video in Trinidad all in 10 days. The striking video, shot entirely in Trinidad, provides a 4-minute escape into the lives of locals and features mesmerizing dancers, fast-action motorcyclists—it definitely matches the intensity and creativity of the track. The duo was able to rope in one of the most sought after music video directors of the moment, Kristof Brandl of Revolver Films—Canada’s top film production company. Brandl has aggregated a tremendous resume spanning in his 5-year career, shooting Drake’s “Jungle” Short Film and also Zedd’s, “Beautiful Now” video (more than 65M views on Youtube).
“Start Up Yet” is being released by SpinCycled Entertainment Group Inc, an independent Music Label that Juneja founded. Keep it locked for more!