Star Plus’s popular show Kahaan Hum Kahaan Tum is slated to going off-air on the 14th March 2020. Whilst one would assume that the fandom is currently mourning, do not be mistaken as there has been an uproar on social media.
Fans trend with #ExtendKHKT
Fans of the show have been trending continuously for three consecutive days since the news was announced. Yesterday in particular (Sunday 17th February), the fans trended using #ExtendKHKT on Twitter with an unprecedented 100,000+ tweets within 4 hours. Star Plus must not take this lightly as fans urge them to reconsider their decision. Here are the detailed statistics for yesterday’s trend:
Timeline of trend milestones (IST):
19:00 – Fans begin trending using #ExtendKHKT
19:30 – 20K tweets
20:00 – 30K+ tweets
21:00 – 60K+ tweets
21:45 – 75K+ tweets
22:00 – 82K+ tweets
22:45 – 100K+ tweets
The trending doesn’t stop here!
Fans did not stop trending once they hit the 100K mark, in fact they continued trending overnight totalling to more than 150K tweets. Not only have fans across India participated in the trend, but there are countless international fans taking part from cities including New York, London, Toronto and countries including Germany, Nepal, Malaysia. This highlights that Kahaan Hum Kahaan Tum has a strong digital traction, global presence and that Star Plus must re-evaluate its decision to end the show abruptly. The digital traction solidifies that the show is a highly lucrative property hence they must consider the losses they will face if they proceed with the closure.
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PS – Today, fans have begun trending using the hashtag #DontEndKHKT once again proving their sheer dedication for the show.