Varun Dhawan and Anushka Sharma, starring in Sui Dhaaga, have come up with a cool marketing strategy called the Sui Dhaaga Challenge. Participants are challenged to put a thread in the eyes of a needle. Furthermore, celebrities such as Alia Bhatt, Akshay Kumar, and SRK have taken up this challenge.
Recently, Shashank Khaitan, Tushar Kalia, and Madhuri Dixit-Nene all competed against each other in the challenge. Ultimately, Shashank scored first, Tushar second, and Madhuri last. Check out Shashank’s Instagram post, winning the #SuiDhaaga challenge!