Menu
Marflix Pictures Siddharth Anand & Mamta Anand, along with Netflix, are leaving no stone unturned to make sure that their next release, Jewel Thief – The Heist Begins is a success. And so far, the buzz has been buzzing.
After a teaser drop in February which got the viewers and audience’s curiosity meter up, the makers released songs like Jaadu, which has topped music charts across the country.
The film’s title track Jewel Thief, and the much awaited trailer, that further amped up expectations by a humungous margin. All set to release on April 25, Jewel Thief is one of 2025’s most awaited movies – because of its stellar star cast of performers Saif Ali Khan, Jaideep Ahlawat, Nikita Dutta and Kunal K Kapoor. Also, because the makers have promised a theatre-like experience on OTT.
In fact, in a bid to pull all stops, the OTT platform resorted to guerilla marketing and deployed a massive mobile advertisement featuring a stunning red sun diamond, the central object of desire in the heist film, in Mumbai’s bustling suburbs.
This eye-catching promotional vehicle captured immediate attention on social media and in person, with people documenting the same.
Check Out the Video Below:
Beyond this mobile spectacle, Netflix and the makers also emphasized their commitment to delivering a ‘theatrical experience on OTT, by staging a video with a noted influencer, creating the illusion of live actor performances.
Check It Out Below:
These meticulously crafted promotional gimmicks have become one of the many talking points of Jewel Thief’s promotions, clearly helping keep up the buzz surrounding the heist movie, that marks Siddharth & Mamta Anand’s OTT debut.
