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Off late, India has been embroiled in controversies over instances regarding rising intolerance. One industry which has been severely hit by these events is Bollywood. Creativity is being battered and bruised at every turn. ‘Dilwale’ and ‘Udta Punjab’ are some examples of that. In fact ‘Padmavati’ doesn’t even have a release date owing to massive protests.
Latest film to bear the brunt of the ‘easily offended’ sensibilities is Arbaaz Khan-Sunny Leone starrer ‘Tera Intezaar’.
In a recent notice issued to the Producers of the film, Mattel Inc, the manufacturer of the trademark Barbie dolls, have accused the makers of using the word “Barbie” in a song without permission. They have alleged that the song represents Barbie girl in a manner which is antagonistic to the values and interests of the customers. That’s not all! They also alleged that Sunny Leone is a prominent figure from adult entertainment industry. There was mention that such attributes are provocative and inappropriate for younger girls and children. They also called it tarnishing and degrading the distinctive quality of the mark “BARBIE”’.
The courts have asked Mettel Inc to ‘Chill’ and have not initiated any action against the film, but there are some glaring gaps in the accusations made by Mettel that must be brought to notice –
1) These days, children are more conscious than ever about their physical attributes. Instances of things like body shaming which resorts to bullying and subsequent depression are on the rise. In such times, unrealistic ‘body image and standards’ projected by Barbie are extremely harmful to the mindset of young children.
2) The outfits sported Barbie dolls are definitely not ‘child friendly.’
3) Objection of Sunny Leone’s past are atrocious to say the least. The actress, has been a part of quite a few notable films, has been involved with various charities and causes, and recently adopted a child.
But in utter disregard to all this, Mettel only decided to focus one thing, which is actually intolerant on their part.
We really hope that such protestors take a minute to reflect upon their own activities, and let art be!
‘Tera Intezaar’, which has been directed by Raajeev Walia, is a musical romantic thriller. The film attempts to portray Sunny is an all new avatar and is scheduled to release on 1st December, 2017.
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