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Nikkhil Advani, Madhu Bhojwani and Monisha Advani’s Emmay Entertainment and Motion Pictures is pleased to announce the commencement of its subsidiary Emmayzing Creations LLP.
The new division marks the company’s foray into new media, hyper short formats and new technology aided content creation and production. It will include producing independent music video, advertorial short films, micro-dramas and vodcasts.
Helmed by producers Sagar Manik and Kushal Mansukhani, Emmayzing has already kicked off operations with its maiden music video titled “Jugni” (available on social media platforms) for fashion brand Style Junkie, launching a new rap talent Vheer.
Both producers are extremely excited to partner with brands and emerging talent to create content that uses new tech like AI to generate budget friendly and visually immersive story telling.
Speaking on behalf of the parent company, Monisha Advani says
“This move underlines Emmay’s commitment to supporting and nurturing new minds, new technicians and behind the camera expertise, while continuing to develop its interests in promoting new media and formats.”
About Emmay Entertainment:
Established in 2011, Emmay Entertainment and Motion Pictures LLP is a leading content production company based in Mumbai, India. Founded by partners Monisha Advani, Madhu Bhojwani and Nikkhil Advani, the company has proven repertoire in full-length feature films and digital series. With an enviable body of work, Emmay has one of the largest slates of original fictional content across formats, with an organic bandwidth to keep expanding this capacity.
Emmay has been instrumental in producing content that inspires and empowers their audiences. The company has produced 32 films and web-series (in total) over a period of 14 years and with several projects currently under production. Undoubtedly, the upcoming slate promises to explore new, intriguing facets of storytelling.
Emmay leans towards developing diversified content and compelling stories. We provide a plethora of opportunities to passionate directors and writers to empower their celluloid vision to reality. We have an extremely collaborative and progressive relationship with our partners and stakeholders (production houses, talent, digital platforms), where we work cohesively to develop and deliver inspiring stories.
Today, Emmay Entertainment has grown to be among India’s top 5 production houses, serving over 20,000 direct and indirect hires annually, and audiences across theatrical and web platforms.
