Sandeep Patil, popularly known as Sandman in the music industry, has carved a niche for himself with his versatile compositions spanning films, OTT series, and advertisements. His journey is a testament to his talent and adaptability, making him a sought-after name in the Indian entertainment and advertising sectors.
Cinematic Contributions
Sandman’s musical prowess first gained widespread recognition with his work on popular Bollywood films. Notable among his contributions are:
• Jab We Met: This romantic comedy, directed by Imtiaz Ali, features a soundtrack that complements its vibrant and emotional narrative. Sandman’s contributions helped create an enduring musical experience that resonated with audiences.
• Main Aur Mrs Khanna: In this film, Sandman’s music added depth to the storyline, enhancing the emotional arcs of the characters played by Salman Khan and Kareena Kapoor.
• Rakht Charitra: Moving into the realm of intense drama, Sandman composed music for this biographical political thriller directed by Ram Gopal Varma. His compositions effectively underscored the film’s dark and gripping atmosphere.
Impact on OTT Platforms
Expanding his horizons, Sandman ventured into the rapidly growing OTT space, composing for several acclaimed series:
• Broken But Beautiful: This series, known for its soulful narrative of love and heartbreak, features music that deeply connects with its theme. Sandman’s compositions are integral to its emotional appeal.
• Badtameez Dil: Adding a contemporary touch to this modern love story, Sandman’s music reflects the series’ youthful and energetic vibe.
• Ranneeti: His latest project, Ranneeti, showcases Sandman’s ability to innovate and adapt, providing a compelling musical backdrop that enhances the storytelling of this strategic drama.
Musical Magic in Advertisements
Sandman’s talent extends beyond films and series, making significant contributions to the world of advertising with memorable jingles and songs for high-profile brands:
• Libas Ad Featuring Kiara Advani: This advertisement’s catchy and stylish jingle underscores the brand’s ethos of modern elegance.
• Hershey’s Chocolate Ad Starring Shraddha Kapoor: The delightful and sweet composition captures the essence of the product, making it memorable for audiences.
• Oppo Ad with Zeenat Aman and Jhanvi Kapoor: Sandman’s music in this ad blends nostalgia with modernity, appealing to a wide demographic and enhancing the brand’s appeal.
We had a chance to speak to him about his journey!
How’s your journey been so far?
It’s been a thrilling ride, filled with challenges and triumphs, fueling my passion to push creative boundaries.
How different is it to compose for a brand ad and a film song?
Composing for a brand ad demands brevity and impact, while a film song offers more room for elaborate storytelling, often shaped by the movie’s narrative.

Your personal favorite project?
The JSW ad stands out as a favorite. It allowed me to experiment with fresh sounds and collaborate with incredibly talented artists, resulting in a memorable and award-winning project.
Tell us about the Ranneeti experience.
Ranneeti was an emotionally charged project, dedicated to honoring the bravery of our soldiers. Crafting melodies like “Wiseye Gulan” and “Laut Ke Aaona” was humbling, contributing to a meaningful cause.
Dream singer to work with?
Arijit Singh is someone I’ve long admired for his vocal prowess and emotional depth. Collaborating with him would be a dream come true, creating something truly magical.
Message for budding composers?
Stay true to your passion, persevere through challenges, and never stop learning and experimenting. Embrace every opportunity to grow creatively and don’t be afraid to take risks.
