Ranveer launches IncInk:
Despite the pandemic ravaging the entertainment industry, Ranveer Singh’s expanded his passion project, the independent music record label called IncInk. He’s signed a new artist and also launched nine music videos! Ranveer’s vision for IncInk, which he founded with Navzar Eranee, is extremely ambitious. IncInk supports and promotes independent artists during COVID-19.
IncInk’s artist roster:
Ranveer has maintained that he is looking to unearth the future superstars of the music scene in India. He hopes to champion indigenous and new age music that also celebrates the culture, diversity and reality of India. IncInk is his passion project that aims to give a platform to raw talents with no connection in the music industry. IncInk’s artist roster features acclaimed rap and hip-hop artists like Kaam Bhari, Spitfire, SlowCheeta, and Devil The Rhymer.
Ranveer says, “When you make it your mission to discover new artists and present them effectively to the world, you have to live by that pledge every single day. Yes, 2020 has been a challenging year for the music and the entertainment industry. However, I’m delighted that IncInk has stayed on course to fulfilling the promises we made to these brilliant talents of India.”
He adds, “As an independent record label, we are a bunch of committed and passionate music lovers. We’re always trying to punch above our weight in our journey to change the music industry. Our intent is to give India a new sound to listen to. For that to happen, we can’t afford to take even a day off.”
Ranveer, through IncInk, is also constantly working towards making Indian Sign Language (ISL) the 23rd official language of India; in 2020, he signed a petition for the same. This year, the label released nine songs including, IncInk Raw compilation, Vartalap ISL X Petition, Mehfil -E-Hip Hop, Tom Nahi Paayega Rap, ISL Shwapon and ISL Mehfil videos, Black, Vichaar, White Collar and Aur Karo.
The superstar says, “Every day we strive to do our best. 2020 has been no different, despite the pandemic. I’m really proud of the entire team; they’ve worked all year round, producing disruptive music videos that have connected with the youth of the country.”