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Yesterday, Carrera, the global lifestyle brand, launched its latest campaign, #DriveYourStory at The Lalit, Andheri, Mumbai. Present at the launch were Mr. Kyriakos Kofinas Managing Director IMEA (India Middle East Africa) & APAC (Asia Pacific) and the brands dynamic brand ambassador, Ranveer Singh.
#DriveYourStory states Carrera’s attitude and approach to life. It talks to and is about, people who have the courage to be themselves, to take their lives into their own hands and literally drive their own authentic stories.
Carrera launched the campaign in India through an exclusive candid film of its vibrant brand ambassador, Ranveer Singh. The film was premiered at the launch event. In the heart-warming #DriveYourStory film, Ranveer Singh was not only seen talking about his life but also his struggles, the hard work, the passions that went into making his dreams come true and being where he is now. The film is shot by the award-winning photographer, Denzil Machado.
Post the premiere of the film, Ranveer Singh took the stage and filled the gathering with his infectious energy, making the event unforgettable.
Resonating with the brand’s core elements, brand ambassador Ranveer Singh said,
“I am very proud to be the brand ambassador for Carrera. The #DriveYourStory campaign is close to my heart as it traces my journey to achieving my one big dream. Carrera is all about shaping personalities, for people who are forward-looking, authentic and I hope that through our association we will set a benchmark in this industry.”
Being the lifestyle trendsetters since last 62 years, Carrera also showcased their latest SS18 collection at the event.
Take a look at the pictures from the launch of Carrera’s Global Campaign #DriveYourStory
Gallery Image Credit: Azhar Khan
