Not Dependent On Sex Or Sleaze To Catch Eyeballs Yash A Patnaik
We Are Not Dependent On Sex Or Sleaze To Catch Eyeballs In Digital Space – Yash A Patnaik. Producer Yash A Patnaik, whose company Beyond Dreams is entering the digital space, says that the platform gives him a chance to explore new genres and stories. Patnaik Adds,
Digital platform is an interesting space. New stories in new way can be told here. We have been working on content for digital for the platform since a while now. We are ready with five unique series for the digital medium. All these series will be launched under our new label Beyond Originals. Black Coffee is the first in the series
Commenting on casting Harshita Gaur and Param Singh as the lead pair, Yash says,
Both Harshita and Param started their career under Beyond Dreams with Sadda Haq on Channel V. Sadda Haq ran for two seasons back to back with 900+ episodes. Apart from being fine actors, both of them are wonderful people. I think they have done their best with us. When Mamta (Patnaik) came up with the concept of Black Coffee, Param and Harshita were the first options we had. You will see a very different Param and Harshita in Black Coffee.”
While many may believe that web series only show bold content, yash disagrees. He says,
There is a sense of confusion in terms of content in digital space. Audience of digital medium is evolving every day. They have consumed a lot of international content. But that’s the urban audience. There is a huge semi urban and rural audience, too, who are consuming data. So all kinds of content will find their place on the internet. We, as a production house, believe in good content over bad content. Our edge should be in writing and not just in execution. Characters need to be unique yet from real world. We are not dependent on sex or sleaze to catch eyeballs in digital space.
Meanwhile, the producer is thrilled with his shows Ishq Mein Marjawan and the second season of Kuch Rang Pyar Ke Aise Bhi, that are currently on air.
I am very happy with Kuch Rang Pyar Ke Aise Bhi coming back with second season. We have got an opportunity to give a closure to the story. KRPKAB will remain one show very close to my heart. Ishq Main Marjawan is a bold step for us in TV. We tried a very different female lead character. The reaction of audience has been very encouraging. I am glad it has been appreciated by all. We are yet to open the main story. Both Kuch Rang Pyar Ke Aise Bhi and Ishq Main Marjawan are Mamta’s creation. She understands the medium well and drives the storytelling from scratch.