If you looked up the word DesiRock in a dictionary, I think the first picture you would see is of the band S.W.A.M.I. ¬†I had a chance to catch up with S-Endz, the multi-talented singer-songwriter of the band and one of it’s main members. ¬†SWAMI was formed by Diamond Duggal and his brother Simon Duggal back in 1998. ¬†S-Endz, Diamond’s cousin, later joined as a rap vocalist in the band. ¬†The band’s unique sound catapulted them to international stardom, with songs featuring in Hollywood movies like New York Minute (Olson Twins). ¬†S-Endz also enjoyed success as a solo artist. ¬†Most recently, he again dominated the media realm with his live tweets of the London riots -¬†http://birminghamriots2011.
Q1 – As a group, SWAMI has been in the music scene for quite a while now – founded in 1999 by your cousin, DJ Swami, who later recruited you in 2003.¬†For readers who may not know who “Swami” as a group is, can you please name the current members and what you feel Swami as as a group represents.
Q1a – Were you surprised by the success of SWAMI and your musical journey so far?
Q1b – What got you in particular interested in music?
Q2 – There aren’t really that many other “techno”/”rock” desi groups. ¬†Has your unparalleled talent scared away any competition hehe? :) ¬†What made you and your group members venture into this otherwise untouched genre (at least when it comes to indian music)?
Q3 – The music industry demands constant innovation and it is not often that bands are able to survive for so many years. ¬†How do you explain the¬†longevity¬†of your band Swami?
Q4 – SWAMI is one band that has received global recognition and praise – having tracks feature in Hollywood movies (Olsen Twins’ “New York Minute”) as well as having tracks feature in popular video games (like EA Sports FIFA 2006 World Cup Official game). ¬†Since last year, rumors have been swirling that SWAMI’s next album will be released under a major US label. ¬†Can you share any details with us? ¬†Please, pretty please? :)
Q5 – Will the tracks on both editions of the album be the same or will the be completely unique albums? ¬†That is, will you release the same songs in the same language on both albums, same songs in english on one CD / Hindi on the other, or will they be completely different albums?
Q6 – Do you all plan on a concurrent release for both albums? ¬†Are you working on any tours? ¬†If so, where and when can fans expect to see you all?
Q7 – When do you anticipate you will release your first single and how soon can fans expect the first video?
Q8 – Previous albums have featured pretty amazing collaborations. ¬†Can you share with us any interesting collaborations on the upcoming album or will you leave your fans in suspense?
Q9 – The name “Swami” is an acronym for the phrase “So Who Am I”. ¬†Do you consider each album a window to an answer to this question? ¬†How does your upcoming new album continue to clarify who Swami is as a group?
Q10 – ¬†You’ve been part of Swami as a lead vocalist but have also had an impressive solo career. ¬†What would you say has been one of the highlights of your career so far as a member of the band and as a solo artist?
Q11 – If you had only 150 characters (i’m being nicer than twitter!) to describe yourself as an artist, what would you say?
Q12 – You’re a “swami of all trades” – having been a lead vocalist, producer as well as songwriter and presenter. ¬†If you were an actual swami (yup, you have to imagine yourself somewhere on a mountain with a long beard and zen-like state) what words of wisdom would you have shared with mankind?
Q13 – ¬†While you’re imparting wisdom, any other message for your fans?
Follow SWAMI at https://www.facebook.com/swamimusic
Follow S-Endz at¬†https://www.facebook.com/neofunk?ref=ts
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