IIFW is all set to roll out its first season, for which they have a dedicated team who are all about taking intimate fashion wear beyond the taboo. Talking about the team, the fashion week is excited to introduce Lokesh Sharma as their Official Fashion Choreographer/ Director.
Lokesh is a fashion show choreographer and show director who has been directing and choreographing the last three seasons of Mercedes-Benz Fashion Week Doha. He has also directed India Fashion Week Dubai, Shop Qatar Fashion Show Doha, Asian designer Week India, India Fashion Week London among many others.
Talking about choreographing the first season of IIFW 2017, he responds,
“I believe fashion shows like IIFW is quite rare and unique especially in India, and being a part of it is like a sense of responsibility to me. It’s more than just being a fashion show director at this level because everything we do gives a message. I strongly believe that this show will convey a message that each woman is beautiful and every woman should be confident about her own body because they are gifted and they should adore their beauty in every possible way.”