Kolkata based brand ‘Studio AV by Gaurav & Nitesh’ showcased their new line for the first time at India Fashion Week London 2016 on 15th October 2016.
‘Dhaage’ the collection theme was inspired by the beautiful journey of threads into a masterpiece. The entire collection was handmade in threads with a little bit of zardosi and dapka work to add some glitter. It consists of two different stories of thread-work embroideries- the soft and subtle Parsi embroidery and the colorful splash of threads in Madhubani embroidery.
Studio AV by Nitesh Sharaff believes,
“This collection would help in reviving the dying tradition of Madhubani art and would provide them a good platform and more recognition. Taking the thread-work story a notch higher by using a splash of colors on handwoven fabrics like – Benarsi, Muga silk, organza, etc and blending them with indo-western silhouettes like – dresses, jackets, capes, crop tops, cowl trousers and skirts in beautiful hues of ivory, beige, brown, green and black. The beautiful Parsi embroidery on the outfits are depicted using various life forms like- birds, flowers, trees, etc.”
The label ‘Studio AV’ speaks volumes about their design sensibility and thought process. The cheerful designs are perfect for the wedding season