Fashion stalwarts Dolly Sidhwani, Bhavana Pandey and Nandita Mahtani launch their high street brand – ‘Love Genration’

Fashion entrepreneurs Dolly Sidhwani, Bhavana Pandey & Nandita Mahtani (SPM Brands Fashion Pvt. Ltd.) have combined their strategic, marketing and design forces to launch a new fashion label for women named ‘Love Genration’. The high street brand will be exclusively available at Shoppers Stop stores across the country. Additionally, the brand will also be retailed online at among others.


The stylish collection from Love Genration was unveiled by the trifecta of Dolly Sidhwani, Bhavana Pandey & Nandita Mahtani at the Shoppers Stop store in Juhu. Their uber-stylish friends and family Chunky Pandey, Amrita Arora, Zoya Akhtar, Riteish Sidhwani, Mehr Ranpal, Seema Khan, Farah Khan, Raveena Tandon, Rhea Pillai, Tushar Kapoor and Kehkashan Patel among others were spotted at the store checking out the trendy autumn-winter styles from the brand

On the occasion, Bhavana Pandey, co-Founder commented,

“We wanted to create a line of clothing that not only is trendy but easy on the wallet, has great quality and is real! Each piece has an element of style inspired from our travels and we are looking to create a comfortable yet signature look for each of our garments! We are extremely excited about the venture and have robust expansion plans for the next fiscal. Our partnership with Shoppers Stop marks a start of many and we hope to synergize on their strong retail acumen and our designs!”

The brand currently retails out of Mumbai, Pune and Bangalore. With over 300 styles to pick from, the label will continue to add new pieces to their collections every month. Love Genration will be exclusively available across select Shoppers Stop stores in the country and will also be retailed online at among others