Emma Watson kicks off Beauty and the Beast’s Paris premiere by launching eco-fashion Instagram account!


Emma Watson shot to fame with the Harry Potter movie series, but she has proven time and again that she is so much more than just an actress!  In addition to being a wonderful actress, she is an academic and feminist icon, as well as a humanitarian. To demonstrate the latter, she will be documenting and spotlighting the ethically made and sourced outfits that she wears on her upcoming Beauty and the Beast press tour. For the project, she has begun the Instagram account “@ThePressTour.”

“Bonjour Paris!” she begins in the first post on the account, which is a photo of her wearing a black and white plaid over-sized coat, white sneakers, and a jumper. She goes on to list where each of the items is from, and verifies that they are, in fact, consciously made.

To announce the project, she took to her personal Instagram account and uploaded a photo of her walking on a sidewalk holding a suitcase.

“About to set off on day one of the @beautyandthebeast press tour with Team Watson… Hello Paris! Bonjour!” she begins. “I’ve started a new Instagram called @thepresstour so you can follow our journey. I hope you enjoy seeing what goes on behind the scenes. It takes a village!”

Also joining her for the Paris Press conference was the entire team of Beauty and the Beast including Dan Stevens, Luke Evans and Director Bill Condon.

Beauty And The Beast releases on 17th March, 2017!