The carefree, free spirited attitude of Aditya Chopra’s Befikre has very successfully translated with its trailer! Which is why, it has piqued curiosity and made sufficient impact to break all online records for any Hindi film with 10 million views in just 24 hours!
This magical number of 10 million is especially significant, despite the trailer being launched at an odd hour of midnight India time.
Befikre is practically the fastest film trailer to reach 10 million! The hashtag #BefikreIndia was a trending topic in India for more than 13 hours on Twitter. And apart from India, the trailer also trended in Paris, Australia, Germany and many more countries. The trailer is now available with subtitles in five foreign languages: Arabic, French, German, Spanish, and English. The trailer is also available in eleven text-translation regional languages: Arabic, French, German, Spanish, Hindi, Marathi, Punjabi, Gujarati, Bengali, Tamil and Telugu.